Flock

Marketeers jump on social trends, amplifying them, causing others to not want to miss an opportunity to sell more of something.

This causes non-marketeers to see trends become popular, and many more join in.

Now, one tiny social trend becomes 'viral'.

And we wonder how it happened.

Then we wait for the next trend, milking currents trends for fear of missing out.

Boredom sets in sometimes, so any new trend starts to look good.

I suppose it's the nature inside us that needs change.

So I won't take that next flock too seriously, all things must pass.

-- Don Cohoon

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