Dr. Erica Brozovsky, PhD of the PBS series Otherwords explained how cult leaders use provocatively loaded language with their followers to create an adversarial relationship with the “other side” of their way of thinking – an “us versus them” mentality. It also keeps them invested, obedient, and ready to defend their way of thinking to anyone who questions them

Loaded language is a general term for words or phrases that have deep emotional associations for the listener, like genocide, patriot, toxic, or vermin. …Through repetition, these leaders ingrained an intense emotional association in their follower’s psyche …They shut down argument and critical thinking, which is why they’re so handy to authoritarians who don’t like to be questioned.

Reference: https://www.pbs.org/video/how-cult-leaders-use-language-cp8ggb/

How Cult Leaders Use Language

Season 4 Episode 6 | 10m 58sVideo has Closed Captions | CC

What do Gandhi, Martin Luther King, Jr., and Hitler have in common? They were all obsessively studied by Jim Jones, the cult leader who convinced and coerced more than 900 members of his "People's Temple" to commit suicide in the Jonestown Massacre. All these figures are known as "charismatic leaders," people who inspire intense devotion or emotional attachment.

Aired 06/20/2024 | Rating NR

From Digital Studios

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